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HOW THE MASS MEDIA IS BEING USED AGAINST BLACK PEOPLE IN ORDER TO MAINTAIN WHITE DOMINANCE Many African Americans now holds the opinion that in the face of greater gained opportunities that many within their race became their own worst enemies. It is not uncommon to hear these negative sentiments about their own race now echoed by many African Americans themselves—they that consider themselves as being exceptions to this norm. This perception often engenders profound feelings of immense humiliation, racial self contempt, and disunity among many African Americans in the 21st-century. But are these self contemptuous views among so many African Americans correct? And if so how have African Americans, the racial group that demonstrated an unprecedented degree of Black racial pride and unity during the 1960's civil rights movement now become living contradictions of their former selves? The common response, when presented with this daunting question is to take the position that the core problem lies with something to do with Black people themselves. Although tragically many Blacks themselves have also come to accept this viewpoint, the emerging evidence does not support this premise. Such assertions are racist and totally not consistent with the history of African Americans. While perhaps difficult to believe today, Black unity (Umoja) was historically, the cornerstone of the African American community and a crucial factor in their survival for more than four-hundred years of White racial oppression. Black unity was the most significant factor in the success of the 1960's civil right movement. The remarkable degree of unity among African Americans then was made evident by the brilliant organization and mobilizations of mass bus boycotts, marches, freedom riders, and sit ins that were peacefully conducted through the unified protest of civil disobedience. The degree of unity and organization demonstrated among African Americans then was extraordinary and arguably remains unrivaled by any other group in the history of America. So what then is the reason for the unprecedented racial self contempt and disunity among many African Americans today? The present unprecedented feelings of racial self contempt among so many African Americans are neither a baffling phenomenon, nor the result of some innate racial deficiency. It is instead the result of a deliberate governmentally deployed mass manipulating social engineering program. White America’s methods of institutionalized racism has been secretly modified into a more sophisticated and stealthy design. Today to control and produce conformity among the masses, the U.S. government commonly disseminates propaganda domestically among its own citizens. To domestically defend its position of white dominance that was lessened by civil rights gains made by the civil rights strategies and efforts of African Americans, the U.S. Government secretly deployed these same mass propaganda programs against its entire Black population. Through the usage of psychological manipulation programs Black people in the United States are seeing themselves through lenses that have been secretly and deliberately assigned to them by white mass manipulation experts. This psychological manipulation program uses negative propaganda to adversely manipulate and shape the minds and collective perceptions of America’s Black population. Through totally white controlled outlets it conditions African Americans to admire whites and despise themselves by subjecting them to seeing only the fraudulent worst in themselves. The mass media is the most powerful tool used by the ruling class to manipulate the masses. It shapes and molds opinions and attitudes of its recipients. Most African Americans that frustratingly and shamefully complain about the national disparities among their group are, for the most part, responding to negative statistics and depictions given about their race totally comprised by white controlled sources and media outlets. African Americans own negative personal interactions among their group merely then act as a confirmation of what is being implied through these white sources. Because the previous blatant methods used in the past for ensuring that white dominance be maintained in the U.S. had become morally and socially unacceptable, the U.S. government secretly implemented this more sophisticated and stealthy system. For several decades covert agencies within the U.S. Government have secretly disseminated false deplorably racially devaluing statistics and propaganda about its Black population. It uses the psychology of deceit to adversely affect African Americans in terms of their perceptions and behavior. Its constant deplorable depiction of African Americans is a very carefully and deliberately designed massive media manipulation program that subjects African Americans to seeing only the fraudulent worst in themselves. Its fraudulent information is designed to adversely manipulate and shape the minds and collective consciousness of its African American population. The motto of this method of psychological manipulation is to divide and conquer and it works by affecting the unconscious mind through deception. It is designed to corrupt African Americans’ sense of racial unity and cohesion, mold the character of self-hatred, engender self-doubt, self-loathing, and distrust among their group while insinuating that Blacks admire, respect, and trust only Whites. Thus fostering a massive setting for where of which African Americans are more easily divided, exploited and ultimately suppressed. This present system uses the national media's proven ability to mass manipulate the perceptions of the public by the usage of propaganda. This process merges the often harsh individual realities of many black people with what is misleadingly deplorably depicted of them, therefore solidifying the thoughts within their psyche that it is they that are now their own worst enemies. Its unrelenting daily assault on the Black psyche also drills the message that Blacks are powerless, of lesser moral, and intelligence and that they need whites to govern over their lives. It totally detaches African Americans from their sense of power and reality. When most people hear the term of psychological manipulation they usually think in terms of the classic "conspiracy theory" that refers to overt mind control such as mind altering drugs with carefully hypnotic programming. However, the real and true danger is this well proven method of affecting the unconscious mind by using deception, and psychological manipulation. It is neither magical nor mystical, but a process that uses the psychology of deceit to adversely affect targeted groups in terms of their perceptions and behavior. This massive manipulation program is being done to African Americans through an immense campaign of false derogatory media reports and statistics. These fraudulent data are created by U.S. governmental agencies and then leaked to its collaborators in the news media, which either knowingly or unknowingly carry the stories as their own. These false information about African Americans are then disseminated unrelentingly everywhere; it is deliberately perpetuated through news releases in magazine articles, radio, television, press releases, documentaries, and false census reports. However, the weapon is not in how the message is carried, but is instead within the messages that it carries and how these messages perpetuate and frame the myth of Whites’ racial, moral, and ethical superiority over its Black population. The ultimate goal of this psychosocial treatment of African Americans is to destroy the Black unity and cohesion that was a crucial factor of the survival of African Americans through more than four hundred years of white racial oppression. Logic dictates that given that unity and cohesion among African Americans was responsible for the demise of White America’s past blatant system of institutionalized racism, then destroying this unity would be an essential objective of this psychological manipulation program. This modern method of deploying white racism is far more sophisticated and stealthier than those blatant methods used in the past. Moreover, it is directly attributed to the intensification of internalized self hatred, and profound disunity presently among many African Americans. All African Americans have experienced the burden of this applied psychological conditioning, some more severely than others have. To the detriment of many African Americans it has been extremely effective. It has successfully conditioned many African Americans to not only accept the white dominance over their lives but to also prefer it. It also engenders an aberration of internalized self contempt among many African Americans that pulverizes Black unity and halts Black upward mobility. This psychosocial program is in fact so fundamentally detrimental to the Black human condition and psyche that it may even affect the extent to which many African Americans realize their full human potential. No group can be preconditioned to see only the worst in themselves and not exhibit some degree of negative psychological impact. This massive psychosocial program is at the root of both the profound division and self hatred now afflicting so many Black Americans and is at the heart of internalized feelings of superiority that many whites possess. And while many African Americans have successfully navigated through this psychologically mortifying mine field and have gone on to lead successful, productive lives, for far too many this immense devaluation can seem inescapable and tragically, over time, many begin to subconsciously accept the negative portrayals of themselves. IT IS ALSO GARNERS SOCIAL CONSENT FOR THE MISTREATMENT OF AFRICAN AMERICANS Not only does this psycho-social program negatively impacts Blacks self perceptions, but it also conveniently provides a more socially acceptable means of ensuring that the masses of African Americans remains the most racially devalued and most economically exploited group in America. Its deplorable depictions of African Americans are also used to engender national consent that justifies their mistreatment. Its deplorable depictions of Africans Americans are also designed to create a shift of victimization in behalf of whites while lessoning pressures for social changes in behalf of Blacks. Thus creating a consensual national setting that facilitates the easier exploitation and suppression of African Americans. This is in fact a common practice used throughout modern western history. When groups in power want to suppress or to exploit its minority group they do so by portraying that group as a fearsome enemy or a major problem of the society through lies and manufactured news items. This same type of propaganda technique was also used by Adolph Hitler to facilitate a national consensual setting that allowed his heinous mistreatment of the Jews. Hitler's propaganda chief, Joseph Goebbels portrayed them as a fearsome enemy of German society through lies and manufactured news items. These negative imageries were used to justify their annihilation. This tradition continues today in the case of African Americans. The U.S. media’s constant deplorable depictions of Black Americans is deliberately designed to produce prejudice distorted and acrimonious beliefs about African Americans that makes the others insensitive to their plight, tranquilizes efforts on their behalf, and makes any serious criticism of White racism in the U.S. almost impossible today. This also creates false justifications for the legal system’s mistreatment of African Americans wherein they are disproportionately incarcerated, given stiffer sentences, and are more likely than other racial groups to be treated brutally, beaten, and fired upon by police officers while they are unarmed. These injustices now goes ignored because the perception has subconsciously become that it’s more often justified. When contempt of Blacks is made to appear to be justifiable, it is the fiercest and most effective type of racism because its witnesses, bystanders, and even world audiences will sit by idly allowing African Americans to be brutally mistreated under the belief that it is justified. This is what America’s renowned propaganda expert Dr. Edward Bernays referred to as “socially engineered consent”. The effects of this social program are also manifested in ideas, education, governmental policies, economic stratification, social segregation, housing markets, hiring and promotion practices, psychological issues, and minority access to a variety of social services and opportunity. It also affects attitudes that when enacted through governmental policies, laws, and other legislation actions, serve to ensure that African Americans will not advance. Some studies have shown that this social program has engendered increasingly acrimonious beliefs and prejudiced perceptions about and against African Americans that are arguably now stronger today than they were after emancipation. It was this psychological conditioning program that ended the Black revolutionary movement of the nineteen sixties and that stripped African Americans of the national and global support that was acquired during that era’s civil rights struggles. This article is an excerpt from the book the Black Matrix ©2006, 2008 By F. Jones. Please forward this article everywhere and to everyone. To learn more visit www.divineblacktruth.org. ask@afrocentricnews Franklin G. Jones author